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2021 Seattle Exhibitor and Sponsor Registration
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2021 Seattle Exhibitor and Sponsor Registration

 Export to Your Calendar 10/31/2021 to 11/4/2021
When: Exhibits Tuesday, November 2, 2021 - Wednesday, November 3, 2021
Where: Map this event »
The Westin Seattle
1900 5th Avenue
Seattle, Washington  98117
United States
Contact: Cara Anderson

Online registration is available until: 10/22/2021
« Go to Upcoming Event List  

Join us in Seattle for the AAPA 47th Annual Conference!

Why the AAPA?

Premier Conference for PAs 

Pathologists’ assistants from across North America attend the AAPA Annual Conference. Have the opportunity to meet and interact with more than 325 conference attendees while promoting your product or services throughout the conference. Make a lasting impression by becoming a daily sponsor or by sponsoring various events or items. Take a look at our sponsorship opportunities to help increase your visibility throughout the entire week.

Reach Your Target Audience

Sponsors will have direct exposure to potential and current clients. This is an opportunity to present your products and services in a casual and friendly environment that is targeted to meet your business needs. The majority of our conference attendees have purchasing power or make recommendations for purchasing equipment and products/services. Display and demonstrate your products during the exhibitor session to increase sales and expand your client base. The post-conference survey showed that more than 70% of survey respondents take an active role in purchasing and plan to make a purchase within the next year.

Exhibit Hall Events

The exhibits will open on Tuesday evening starting with Happy Hour with the Exhibitors. Enjoy one-on-one time with attendees during this entertaining event. Attendees get a raffle ticket, beverage ticket, and appetizers to encourage attendance. Promote goodwill and brand recognition by donating a door prize. Multiple drawings will be held throughout the night. Exhibitors donating a door prize will be recognized in the program booklet. Additionally, the exhibit hall will be open Wednesday morning, giving you the opportunity to make those final connections!

Space is limited!

Complete an online or printed application. Don’t miss this opportunity to be part of this special event!

Exhibitor Registration




10' X 20'


10' X 10'


Additional exhibit-only daily registrations are $200 each. To access the conference sessions, you must register for the full conference.

Each booth includes:

  • 3’ high side draping
  • 8’ high back wall draping
  • 6’ skirted table
  • 2 chairs
  • 1 waste basket
  • 1 identification sign
  • 4 exhibit-only registrations
  • Company name and logo in the program booklet and on conference website and app
  • Hard-copy of attendee labels approximately three weeks prior to conference

Exhibit Dates & Times*:

Tuesday, November 2

  • 12:00 pm - 4:00 pm
  • 4:30 pm - 7:30 pm
    Happy Hour with the Exhibitors
    (Door prize drawings)

Wednesday, November 3

  • 8:00 am - 10:00 am
    Exhibit Hall Open
  • 10:00 am

*All times are subject to change.

Space Assignments:

Space is assigned on a first come, first served basis. The AAPA will attempt to accommodate all requests and make a final assignment of booth space based on the date registration was received, each exhibitor’s needs, and past participation.

Additional Items:

Exhibitor registration does not include access to conference sessions, workshops, or fun activities. Optional activities (i.e., golf) are available at an additional cost. Additional exhibit-only daily registrations are $200 each. To access the conference sessions, you must register for the full conference.

Additional furnishings and services may be ordered through the designated show decorator. Details on how to order will be provided in July 2021.

A hard-copy set of mailing labels in standard three-up label format will be sent directly to the exhibitor/sponsor contact approximately three weeks prior to, and for sponsors as indicated, two weeks after the conference. This list is for one-time use and may not be added to your database.

Please note: Registration is not considered complete until full payment is received.


Extend your brand identity and marketing capabilities with a strong visible presence throughout the conference. Multiple levels of sponsorships are available to fit your budget and marketing objectives.

Premier Conference Sponsorships:

Premier conference sponsorships offer the best value with exclusive benefits and increased recognition throughout the entire conference.

Daily sponsor benefits are for one day only and must be utilized on your scheduled day. Please indicate your preference on the registration form. Days will be assigned on a first come, first served basis, upon receipt of FULL payment.

Diamond Sponsor (Exclusive) - SOLD OUT

  • Exclusive daily sponsorship, complete with a table outside of general session and a five-minute lecture hall address on chosen day
  • 10' x 20' exhibit booth ($3,600 value)
  • Bag Sponsor - your logo will appear on the attendee swag bag ($4,000 value)
  • Conference area branding or PA Networking Lounge sponsor area in the Exhibit Hall ($3,000 value). The AAPA will choose one option.
  • Literature piece placed in each attendee's bag ($1,000 value)
  • Full-page color ad in one Cutting Edge issue ($825 value)
  • Full-page color ad in program booklet ($650 value)
  • Post-conference attendee mailing labels ($350 value)
  • 10% discount on another 2021 Annual Conference sponsorship option
  • One dedicated sponsor eBlast to members (only sponsor featured in eBlast)
  • Logo in program booklet, on conference website and app, eBlasts, and signage at event
  • Verbal recognition at the conference

Platinum Sponsor (Daily - Three Available) - $8,000

  • Exclusive daily sponsorship, complete with a table outside of general session and a five-minute lecture hall address on chosen day
  • 10' x 20' exhibit booth ($3,600 value)
  • Literature piece given to each attendee
  • Full-page color ad in program booklet ($650 value)
  • Post-conference attendee mailing labels, distributed two weeks after the conference in hard-copy form ($350 value)
  • One dedicated sponsor recognition eBlast to members
  • Logo in program booklet, on conference website and app, eBlasts, and signage at event
  • Verbal recognition at the conference

Media Sponsor (Exclusive) - $5,000

As the media sponsor, your company will be the exclusive app sponsor for the 2021 Spring Meeting and 2021 Annual Conference. You will also receive:

  • One 60-second video shared on social media throughout the year (boosted post)
  • One 30-second video shared on social media throughout the year
  • Targeted eblast - two throughout the year
  • One app push notification for the 2021 Spring Meeting and two for the 2021 Annual Conference

Private Event Sponsor (Exclusive) - $3,000

Don’t miss the opportunity to connect with attendees at your own private event! Your private event will be Monday, November 1st, from 6:00 pm to 8:00 pm. We’ll provide the event space within the Westin Seattle. Any additional AV or Food and Beverage costs would be at the sponsor’s expense.

As a sponsor for this event, you have the option to choose and invite your own guests. If you wish for us to handle the private event invites and registration, we are happy to do so. This smaller, more intimate event is capped at 50 and is a great way for you to connect with current and potential clients.

Key Card Sponsor (Exclusive) - $4,000

Be the first thing attendees see when they check in! Attendees will receive a custom key card used for checking into their rooms, putting your logo directly into their hands!

  • Full-color logo on the front side of the key card
  • Company’s logo and link on the conference webpage and app
  • Company logo recognized in program booklet
  • Company’s logo slide displayed on lecture hall screen during breaks

Golf Classic Sponsor - $3,000

Back this year is the 26th Annual Golf Classic. Take advantage of this great opportunity to network during a round of golf. Your sponsorship includes one golf registration and transportation. The Golf Classic will be held on Monday, November 1st. This is your chance to get to know prospective customers outside of the exhibit hall in a fun, casual setting.

Welcome Gift Sponsor (Exclusive) NEW! - $3,000

Each attendee will receive a welcome gift pre-selected by the AAPA at registration. Previous years' gifts have included a backpack, tech bag, and portfolio. Your logo will appear, along with the AAPA logo, on this year's welcome gift.

Room Drop Sponsor (Exclusive) NEW! - $3,000

A high visibility room drop assures each attendees will see your message. This sponsorship allows you to provide a single item room drop item on a specified day and is a great way to get your company logo or custom message into the attendee's hands. Sponsors will be responsible for providing their own room drop materials, delivering them to the conference hotel by the specified due date, and covering any additional receiving/handling fees incurred.

Fun Run/Walk Sponsor - $2,000

Join us at the Annual 5K Fun Run/Walk. This is your chance to get to know prospective customers outside of the exhibit hall, in a fun, casual setting.

Join the attendees for some fresh air and exercise during the Happy Hour Fun Run/Walk. All attendees are invited to meet after the run/walk for drinks and conversation. This event will take place on Wednesday, November 3rd.

Benefits include:

  • Two Fun Run/Walk registrations and one drink ticket per sponsor
  • Logo on Fun Run/Walk gift item
  • Logo on signage, website, and in program booklet
  • Verbal recognition at the event

Notepad Sponsor - $1,500

As notepad sponsor, your company logo will be imprinted on notepads given to conference attendees. You will also receive recognition as a sponsor throughout the week, in the program booklet, and on the website.

Exhibitor Happy Hour Drink Tickets Sponsor - $1,000

Your logo will appear on over 200 attendee drink tickets handed out at the Exhibitor Happy Hour. Receive recognition as a sponsor on signage, our conference website, the app, and break slides in the lecture hall.

Product Demo - $1,000

Showcase your product during a 15-minute product demo at your booth in the Exhibit Hall. Four demo slots are available over the two exhibit days.

Bag Insert - $1,000

Provide a pamphlet or sample to be placed in the attendee bag.

Advertising Opportunities

Program Booklet Full-Back-Cover Ad (Exclusive) - $1,500

High visibility full-page color ad on the back cover of the conference program booklet that is given to all attendees.

Additional Program Booklet Ads:

Advertise inside the conference program booklet, which is given to all attendees.

  • Full-Page Color Ad (vertical) - $650
    Dimensions: 10” tall X 7 1/2” wide
  • Half-Page Color Ad (horizontal or vertical) - $450
    Dimension: 4 1/2” tall X 7 1/2” wide

Digital files only, minimum of 300 DPI. Preferred formats: JPEG, PDF
Send to info@pathassist.org
Ad Submission Deadline - August 20, 2021

Annual Sustaining Membership

Become a member of the AAPA - $700/year:

Can’t tell which advertising option would be best for your company? Become a Sustaining Member and have it all! Sustaining Membership provides interested companies with an avenue to demonstrate their support for the AAPA year-round. The 2021 Sustaining Membership cost is $700.

Annual Benefits for Sustaining Members:

  • Featured as a Sustaining Member in the Annual Conference program booklet
  • Featured as a Sustaining Member in each issue of The Cutting Edge
  • Linked logo on the home page and on the subpages of pathassist.org
  • One free set of mailing labels to be used within the year of membership
  • One free half-page, B & W ad in one issue of The Cutting Edge ($300 value) to be used within the year of membership
  • A 10% discount on additional ads in The Cutting Edge
  • Subscription to The Cutting Edge
  • Ability to use “Member of the AAPA” on company advertising

Any individual or group who wishes to help support the AAPA by paying an annual fee set by the Board of Trustees can apply for membership. Sustaining Members will be entitled to all privileges except the right to vote on Association matters, hold office, serve as a committee chair, or have access to job listings and/or the online forum.

The AAPA may reject Sustaining Member applications if it is decided that the individual or group’s business and/or personal practices, by its nature, constitute a conflict with the AAPA Bylaws, interests, principles, ethics, and mission statement.

For more information or to apply, visit pathassist.org, contact Anne Lacher at 800.532.AAPA or email info@pathassist.org.

Important Dates


  • 08/20/2021 - Conference Program Booklet Ad Submission Deadline


  • 10/08/2021 - Hotel Reservation Discount Cut-Off


  • 11/02/2021 - Exhibit Hall Move-In
    12:00 pm - 4:00 pm
  • 11/02/2021 - Happy Hour with Exhibitors
    4:30 pm - 7:30 pm
  • 11/02/2021 - Exhibit Hall Open
    8:00 am - 10:00 am
  • 11/03/2021 - Exhibit Hall Move-Out
    Begins at 10:00 am

*All times are tentative and subject to change.

Rules and Regulations

Please review the complete listing of the event rules and regulations found in the complete 2021 Media Kit here.

Hotel & Lodging Information

The Westin Seattle
1900 5th Avenue
Seattle, WA 98117

Reservations: Call 206-728-1000
Hotel discount reservation cut off: 10/08/2021

Sustaining Members

2345 Rice St, Suite 220 | St. Paul, MN 55113 | Phone 800.532.AAPA | Fax 651.317.8048 | Email info@pathassist.org